Words with Friends

Words With Friends was a cultural phenomenon that captivated everyone from our moms to Alec Baldwin. Reintroducing the most popular mobile game of all time in their first-ever brand campaign was a real treat.

To launch Words With Friends 2, we had to remind people why they played the game in the first place. It turns out, the real reason people love the game is its ability to connect people of all kinds - transcending both age and distance.

Finally, we demonstrated how one word can be a game changer with interactive holiday cards that mimicked the functionality of the game.