El Pollo Loco

Most fast food chains cut corners. El Pollo Loco doesn’t. To prove it, we created the “Crazy You Can Taste” campaign—a platform built around the wild lengths the brand goes to serve fresh, fire-grilled food every day. From flame to flavor, every piece of work highlighted the passion and craft behind the chicken, setting El Pollo Loco apart from the sea of sameness in QSR.