MINI Cooper | Puppy Cam

During the MINI NEXT July Adoption Event, MINI donated to Best Friends Animal Society for every Certified Pre-Owned vehicle they sold. To spread awareness, we created the K-9 Showroom, a website where you could literally tour the in’s and out’s of a MINI via puppy cam.

Reverse Graffiti

The New MINI Hardtop

We were tasked with introducing the world to the first-ever four-door MINI Cooper Hardtop in a big way. To us, it doesn't get much bigger than showcasing the additional doors on the cover of Playboy magazine.

In addition to the cover, we created a spread ad with a little something for everyone. Those who read the articles would learn about the new Hardtop from the head of MINI Design, Anders Warming. Those who ogle at the pictures would take away that the new Hardtop has four doors…or at the very least, that it's sexy.